M.Sc. International Marketing

International marketing is course design to introduce students to the marketing practices of companies seeking market opportunities outside their home country and to raise their awareness about the importance viewing marketing management strategies from a global perspective

1. To evaluate different cultural, political, and legal environments influencing international trade.
2. To apply basic internationally oriented marketing strategies
3. To develop creative international market entry strategies. (total product concept, pricing, place, and promotion)

Graduates in international marketing can pick up the following job opportunities

1. Marketing Manager
2. Market research analyst
3. Public relation specialist

B.Sc. or B.Tech. degree in Economics, Finance, Accountancy, or its equivalent

GRADUATION REQUIREMENTS

To successfully complete the MSc Internal Marketing programme, students must obtain a total of 120 credits distributed over 4 full semesters over the programme’s duration. These credits shall relate to both Compulsory and Elective Courses as indicated in the FORM B below.

METHODS OF TEACHING

1. Direct Lectures [through PPT, Whiteboard, Video & projector]
2. Tutorials
3. Practical – Real-time & Videos sessions

All courses shall be examined by Continuous Assessment through assignments and/or tests and a final examination. The grade obtained through such Continuous Assessment shall constitute 30% of the total marks of the course while the end-of-semester examination shall constitute 70%.

Performance in a course for the Professional Bachelor’s Degree programme shall be recorded according to the following schedule:

The final aggregate mark for a course shall be a whole number. Letter grades and grade points shall be awarded on the basis of the final aggregate mark.

In order to determine the grade point average of a candidate, the appropriate grade points assigned to the corresponding letter grade are multiplied by the credit value of the course. The products are added for all courses registered for the sum divided by the total number of credits registered. The quotient so obtained is the G.P.A. For example, student X obtains the following grades

GPA = 80/24 = 3.33

To earn credit for a course, the student must score a minimum of 50% (C) in that course if this is compulsory. Students may gain credit in the case of an elective/required course if they scored 40% (D).

If a student obtains a pass mark in a course after re-sitting the course once or any subsequent number of times, the final mark given shall be the average of the marks obtained in the different settings if this average is higher than 50% or 50% if the average obtained is less than 50%. Only this average mark shall be used to calculate the student’s cumulative grade point average (GPA). The fail mark shall no longer enter into the calculation of the cumulative grade point average (GPA).

In each semester (semesters one and two), the student shall register for courses totaling not less than 30 credits. A student who fails to obtain a mark of 50/100 for any course at the end of the semester shall be obliged to resit the course(s).

The class of the Professional Bachelor’s degree awarded shall be based on the final Cumulative Grade Point Average (CGPA) as follows:

THE CODING OF COURSES

The first four letters indicate the name of the programme and the institution. The first figure represents the Level, while the second stands for the semester (i.e. 1 for the first semester and 2 for the second). The third and fourth figures are for the course number.

LANGUAGE OF INSTRUCTION

The language of instruction is strictly restricted to English.

STRUCTURE OF THE MSc. IN INTERNATIONALMARKETING

Key: C = Compulsory, E = Elective, L = Lecture, T = Tutorials, P = Practical