Marketing and Trade Sales

This is a proactive program that enables students to have a good mastery of understanding and unfolding consumers’ hidden intentions or desires in order to develop marketing strategies that can permit the enterprise to meet and go beyond customer satisfaction. In more precise terms it will give students the potential to be able to open the consumer’s black box in order to know what the customer desires, how the consumer purchase, why he purchases, and the influences behind the purchase. Knowledge of this kind paves the way for the development of domestic and international marketing strategies that give the organization a competitive place in the market.

Successful students at the end of this program can serve as marketing managers,  purchase and suppliers managers, sales managers, and even general managers in both lucrative and non-lucrative organizations at the local and international levels. They can equally serve as sole proprietors in their own enterprises.

ADMISSION

Admission to the Professional Degree Programme in Marketing Trade Sales is open to holders of the HND/HPD, BTS, and DSEP in Marketing, Management, and other certificates related to the discipline.

DURATION

The duration of the degree program is one year (two semesters) in YIBS including an internship.  

GRADUATION REQUIREMENT

For a student to qualify for graduation, a minimum of 60 credits must be earned.

FURTHER STUDIES

Upon graduation with the Bachelor’s certificate in Marketing trade sales, the students could choose to pursue further studies by:

• Spend one more year to earn in degree in any related management fields
• Enroll in any International Professional Certification program, such as ABE –UK, PMP –USA, etc. Further details (Link to ABE)

STRUCTURE OF THE PROGRAMME FOR PROFESSIONAL BACHELOR’S DEGREE IN MARKETING AND TRADE SALES

   FIRST SEMESTER

C = Compulsory

E = Elective (student to choose one subject)