Marketing – Trade – Sales

The contingent business environmental challenges make it increasingly imperative for organizations to use innovative experts to formulate, assess and put in place the right marketing strategies, tactics and operations to gain sustainable and competitive advantage. Every profit-seeking or not- for-profit organization needs marketing services to attain their operational and strategic goals. Indeed, marketing and sales services are in high demand, but the availability of marketing and sales technicians are totally lacking in the modern business landscape. The need to train students with the relevant innovative competences in marketing and sales to fill the gap and drive performance in organizations is almost  an urgency.

YIBS finds it necessary to fill this gap by inculcating professional and innovative competences in the students to meet up with the huge needs of the local and global market. At the end of the training, students are awarded HND in Marketing-Trade-Sales.

This specialty aims at training experts to effectively and profitably market and sell a firm’s product or services in order to drive performance of an enterprise. It is expected that at the end of the training, the students should be able to acquire skills to develop and market a company’s brand and meet customer’s needs.